For more than 185 years, Elders has been embedded in regional, rural and remote communities, supporting not only agriculture but the prosperity and wellbeing of the people who live there.

WDM was engaged to develop the brand for the Elders Community Giving Project, a grant program designed to give back to the communities Elders has long served. The brief was to create a heartfelt and authentic identity that reflected the deep bond between local branches and the communities around them. Repurposed footage from an existing Elders project was thoughtfully integrated into the campaign, ensuring continuity while reinforcing the genuine connections at the heart of the initiative. The resulting brand celebrates community, generosity and shared history, positioning the program as a natural extension of Elders’ enduring commitment to regional Australia.