AsthmaMate has been developed to support people living with asthma in their everyday lives, offering a practical and reassuring digital tool designed for regular use.

WDM designed the identity from the ground up, encompassing naming, visual identity, character design, and app interface, with a strong focus on accessibility, clarity, and emotional connection. At its core, the app is a partnership between people and technology, reinforcing the balance between human care and digital precision. This approach is brought to life through Luno, the oxygen-loving lungs, a friendly character offering gentle guidance and support throughout the user experience.

AsthmaMate for Houd Research

Creative services
Copywriting  
Character design
Graphic design
Motion design
Production management

Animation showing the words "Asthma Mate" with "Asthma" in dark purple and "Mate" in light purple, on a beige background, alongside a graphical representation of an inhaler and color-coded bar graph.
A digital color palette and character design sheet for the AsthmaMate app shown on the left side of the screen, with app icons for AsthmaMate, App Store, and YouTube on a black background on the right side.
Five cartoon lungs with happy and sad faces and different poses, set against a pastel gradient background.
Mobile app login screens for AsthmaMate, featuring a purple cartoon lungs character with a smiling face and arms, a sign-up button, and login fields for username and password on a purple background.
Screenshots of a mobile app called AsthmaMate with purple and cream color themes, showing features like logging exposures, symptoms, and tracking asthma health data, including graphs, calendars, and streaks for daily entries.