Centre for Pharmaceutical Innovation
Branding identity design

With a focus on developing better medicines and shaping the next generation of pharmaceutical leaders, the Centre for Pharmaceutical Innovation is driven by research, progress and ambition on a global stage.

WDM was engaged to design a new brand identity that reflected this vision, positioning CPI as an internationally recognised research enterprise. The identity uses dynamic, geometry-led graphics to express movement, innovation and energy, bringing the Centre’s ambition to life and supporting its presence across academic, industry and public-facing platforms.

Client
Centre for Pharmaceutical Innovation
University of South Australia (now Adelaide University)

Creative services
→ Brand development
→ Brand messaging
→ Brand guidelines
→ Copywriting
→ Graphic design
→ Motion design/animation

Abstract pattern with various blue, purple, and dark gray geometric shapes including circles, squares, rectangles, and ovals on a black background.
Four blue brochures with abstract geometric designs and the title 'Transforming medical possibilities into clinical realities' layered on a black background.
A laptop on a black surface displaying the University of South Australia website for the Centre for Pharmaceutical Innovation with a blue and purple abstract background.
Colorful abstract background with various shapes and the logos of the University of South Australia and Centre for Pharmaceutical Innovation.