Centre for Pharmaceutical Innovation

With a focus on developing better medicines and shaping the next generation of pharmaceutical leaders, the Centre for Pharmaceutical Innovation is driven by research, progress and ambition on a global stage.

WDM was engaged to design a new brand identity that reflected this vision, positioning CPI as an internationally recognised research enterprise. The identity uses dynamic, geometry-led graphics to express movement, innovation and energy, bringing the Centre’s ambition to life and supporting its presence across academic, industry and public-facing platforms.

Creative services
Brand development
Brand messaging
Brand visual identity
Brand guidelines
Brand assets and templates
Copywriting
Graphic design
Motion design

Abstract digital design with overlapping blue, purple, and teal shapes
Laptop on a black surface displaying the University of South Australia website for the Centre for Pharmaceutical Innovation with blue and purple graphic design elements.
A colorful abstract background with various shapes and shades of blue, purple, and black. In the center, there are the logos of the University of South Australia and the Centre for Pharmaceutical Innovation.