With a focus on developing better medicines and shaping the next generation of pharmaceutical leaders, the Centre for Pharmaceutical Innovation is driven by research, progress and ambition on a global stage.

WDM was engaged to design a new brand identity that reflected this vision, positioning CPI as an internationally recognised research enterprise. The identity uses dynamic, geometry-led graphics to express movement, innovation and energy, bringing the Centre’s ambition to life and supporting its presence across academic, industry and public-facing platforms.