The hottest race of the year deserves the hottest seat. WDM created a fast-paced animation designed to build anticipation and energy ahead of race day.

The piece places the audience directly into the experience and reinforces the idea of being right in the heart of the action. The animation was crafted with rapid pacing and was designed reflect the speed and intensity of the race. For race day fans, it positioned the event as the hottest race of the year and the viewing experience as the hottest seat in the house.