Mozzies Suck is a bold public health campaign designed to cut through with clarity and urgency. Built around a simple double meaning, the headline delivers immediate impact: mosquitoes suck your blood — and they also suck.

The creative uses strong, unapologetic typography, with shifts in scale and colour to highlight the disproportionate impact of something as small as a single bite. What begins as a blunt statement quickly reveals a more serious message, drawing attention to the rare, serious and sometimes fatal diseases mosquitoes can spread. By confronting audiences with the real consequences behind a familiar annoyance, the campaign reframes a mosquito bite as more than an itch, encouraging greater awareness, prevention and vigilance across the community.

Mozzies Suck for SA Health

Creative services
Campaign development
Creative strategy 
Creative ideation/concepts
Campaign creative and art direction
Campaign assets (graphic design)
Campaign guidelines and templates
Copywriting
Motion design

Bus shelter advertisement with bold red text that reads 'MOTHER SUCKER'. Below, smaller black text says 'Protect yourself and loved ones from disease—carrying mosquitoes.' The advertisement includes a website URL and the logo of the Government of Sou
A billboard on a hillside with the text 'MOTHER SUCKER' in large red and pink letters. A smaller caption below reads, 'Protect yourself and loved ones from disease-carrying mosquitoes.' The background shows a clear blue sky and desert-like vegetation
A poster on a dark wall that reads "Mosquito Suck" in large pink and red letters, with a smaller message below saying "Protect yourself and loved ones from disease-carrying mosquitoes."