Set against the vast and remote landscapes of Australia, To Me captures the profound impact the Royal Flying Doctor Service has on the lives of those it supports, both on the ground and in the air.

Building on the existing Transformation campaign, WDM developed To Me to highlight the scale and humanity of the RFDS’s work. The cinematic television commercial features a stripped-back acoustic version of INXS’s Don’t Change, performed by Pete Murray, and was shot using vintage anamorphic lenses across remote locations, including the Aboriginal community of Kintore, 700km west of Alice Springs. The result is a powerful and intimate portrayal of a service that is vital to so many Australians and remote communities.

WDM has partnered with the Royal Flying Doctor Service for more than 10 years, delivering campaigns that support awareness, engagement and fundraising across the country.