Marking a quarter century of racing in South Australia, the 25th anniversary of the Santos Tour Down Under was an opportunity to celebrate the event’s legacy through a series of distinctive, collectible moments.

WDM has been a trusted creative partner to the Santos Tour Down Under since 2015, designing and producing a wide range of collateral across the event, a relationship that now spans eleven tours. In 2025, the Tour marked its 25th anniversary, a significant milestone in Australia’s sporting and cultural calendar. To commemorate the occasion, 25 limited-edition, one-off jerseys were released, each designed as a collector’s piece. WDM led the creative development of the anniversary jersey and commemorative 25-year logo, and brought the milestone to life through a 30-second animation celebrating the Tour’s history, energy and evolution.