Alive with sights, sounds, and smells, the Adelaide Central Market is a place defined by sensory experiences, discovery, and connection. WDM’s creative invites people to lean in, take it all in and experience the Market’s unique atmosphere.

As ACMA’s lead creative agency since 2017, WDM has been responsible for the Market’s key marketing activity, spanning brand maintenance and evolution, event branding and integrated campaign delivery across the annual calendar. From major moments such as Christmas, Bastille Day and Seafood & Sounds, our work captures the full range of experiences found only at the Market, while establishing a strong and flexible creative foundation to support its ongoing growth.