Only at the Market
Branding, campaign and events design

Alive with sights, sounds, and smells, the Adelaide Central Market is a place defined by sensory experiences, discovery, and connection.

As ACMA’s lead creative agency for more than 8 years, WDM was responsible for the Market’s key marketing activity, spanning brand maintenance and evolution, event branding and integrated campaign delivery across the annual calendar. From major moments such as Christmas, Bastille Day and Seafood & Sounds, our work captured the full range of experiences found only at the Market, while establishing a strong, flexible creative foundation to support its ongoing growth.

Client: Adelaide Central Market Authority

A series of five promotional images for an Adelaide Central Market campaign, with different texts and images depicting various market-related scenes, such as cheese, baked goods, and a worker preparing food.

Creative services
→ Brand evolution
→ Brand strategy
→ Campaign
→ Campaign guidelines and templates
→ Copywriting
→ Events
→ Graphic design
→ Motion design/animation
→ Photography
→ Videography
→ Radio

Person carrying a patterned fabric tote bag with arches and a central circular logo, walking indoors near a plant display.
Person holding a black and white patterned tote bag with the logo "Central Market" against a green wall background.

←↑↓ Market merchandise

Person standing outdoors holding a green reusable shopping bag with black branding. The person is wearing brown sandals, black pants, and a tan jacket, with a blue jacket visible atop. The scene includes a brick sidewalk, a black metal fence, and another person partially visible to the right.
A historic brick building labeled 'Federal Hall' with arched windows and a tower on the left, situated along a street with cars and pedestrians, and traffic signals in front.
Person walking on a pavement carrying a large shopping bag, wearing pink Crocs with cartoon characters, and blue jeans with frayed hems.

←↑ ‘Market Life’ brand photography

Man wearing a beige hoodie and khaki pants standing at a table with colorful crates stacked behind him in an indoor space with wooden wall panels.
Smartphone on a wooden table showing a colorful promotional graphic for a market event with food illustrations and text about kids' activities.

↑ School holidays program ‘Big Market Adventures’ branding

Sign for the community kitchen with floral arrangements and a blurred person in front.

↑ Community Kitchen stall design and fit-out

A colorful poster inside a subway station advertising a local market in Adelaide, featuring a young girl eating a popsicle. The poster has a yellow background with white and pink text that reads, 'For something different, your local Our Market,' along with the Adelaide Central Market logo and website. The subway doors reflect blurred images of people and the surrounding area.
Large promotional banner for Market Minis event featuring children dressed as chefs cooking, with text about free activities for pre-school children every Tuesday from 10 AM to 12 PM, inside a busy indoor space with people dining.

↑ ‘Your local, our Market’ campaign

↑ ‘Market Minis’ event branding

Poster for Sauce Day at Adelaide Central Market, featuring a graphic of a griller and the text 'SAUCE DAY' with some foliage and canned sauces in the foreground.
Outline drawing of a crawfish in yellow on a black background.
Black background with yellow cursive text reading 'Seafood + Sounds'

↑ ‘Sauce Day’ event branding

↑ ‘Seafood & Sounds’ event branding

Two people clinking glasses of beer in front of a bar sign for The Local Bar in Adelaide Central Market, outdoor setting during daytime.
Green bench with yellow lettering reading 'Adelaide Central Market' and a small plastic stand with a flyer on top, casting shadows in an outdoor setting.
A green and yellow mural on a wall with logos, text, and cartoon fruit characters promoting The Local Bar at Adelaide Central Market, featuring slogans like "Enter & Win!" and illustrations of a lemon, lime, and an apple character with sunglasses.

↓ ‘Abundance’ campaign

↑ ‘The Local Bar + Adelaide Central Market’ gin bar pop-up at Gluttony

Collage of market advertisements featuring various foods: kangaroo island gin, Greek figs, Vietnamese mint, samples of cured meats, Ethiopian coffee, Spanish squid, Riverland peaches, camembert cheese, crocodile, Australian cuisine, fresh herbs, and Australian stories.

↑↓ ‘Only at the Market’ campaign

A bus stop on a city street with an advertisement for a market featuring cheese and a woman standing inside it. Pedestrians walk by on a busy urban sidewalk.
Person wearing gray jeans and pink Crocs with decorations, holding a brown paper bag, walking on a concrete sidewalk.