Tour Down Under — Celebrating 25 years

Since 2015, WDM has been a trusted creative partner to the Santos Tour Down Under, designing and producing a wide range of collateral across the event — a relationship that now spans eleven tours. In 2025, the Tour marked its 25th anniversary, presenting a significant milestone in Australia’s sporting and cultural calendar.

To commemorate the occasion, the Tour released 25 limited-edition, one-off jerseys, each designed as a collector’s piece to celebrate the event’s legacy. WDM led the creative development of the anniversary jersey, commemorative logo, and brought the milestone to life with a 30-second animation that celebrated the Tour’s history, energy and evolution.

Creative services 
Copywriting 
Graphic design 
Motion design