Adelaide Central Market

The Adelaide Central Market is a South Australian gem, alive with sights, sounds and smells that delight, and WDM’s creative invites people to lean in, take it all in, and experience the Market’s unique atmosphere.

As ACMA’s lead creative agency for the past eight years, we’ve been responsible for the Market’s key marketing activity, spanning brand maintenance and evolution, event branding and integrated campaign delivery across the annual calendar. From major moments such as Christmas, Bastille Day and Seafood & Sounds, our work captures the full range of sensations and experiences found only at the Market, while establishing a strong creative foundation to support the Market.

Creative services
Brand development
Brand messaging
Brand visual identity and art direction
Brand guidelines and templates
Brand assets (graphic design) 
Brand strategy
Campaign development
Creative strategy 
Creative ideation/concepts
Campaign creative and art direction
Campaign assets (graphic design)
Campaign guidelines and templates
Copywriting
Graphic design
Motion design
Photography
Videography
Radio

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