Royal Adelaide Show
The Royal Adelaide Show holds a special place for South Australians. From the sights and sounds to the competitions, food and memories, everyone has their own connection to this iconic event.
Since 2008, we’ve helped bring the Show to life through campaigns that capture its spirit in simple, engaging ways. In 2023 and 2024, we introduced Milky and friends to showcase the Show’s personality. For 2025, we’re celebrating 100 years at Wayville Showgrounds, with Milky and his mates taking to the cinema to reflect on a century of colour and history.
Creative services
Campaign development
Creative strategy
Creative ideation/concepts
Campaign creative and art direction
Campaign assets (graphic design)
Campaign guidelines and templates
Copywriting
Graphic design
Character design
Motion design
Photography
Videography
