The Royal Adelaide Show is deeply in the heart of South Australians. Whether it’s the sights, sounds, competitions, or tastes and smells, everyone has a unique connection to this iconic event.

Every year since 2008, we’ve brought the Show to life for South Australia. Our campaigns create engagement, encourage hype, and put the Show on a page with a single idea.

For the 2023 and 2024 campaigns, we created a Show mascot, ‘Milky,’ and a cohort of friends who encapsulate the Show's personality.

Campaign Design & Direction / Art Direction / Copywriting / Photography / Animation Design / Production Management