Royal Adelaide Show

The Royal Adelaide Show is deeply in the heart of South Australians. Whether it’s the sights, sounds, competitions, or tastes and smells, everyone has a unique connection to this iconic event.

Every year since 2008, we’ve brought the Show to life for South Australia. Our campaigns create engagement, encourage hype, and put the Show on a page with a single idea. For the 2023 and 2024 campaigns, we created a Show mascot, ‘Milky,’ and a cohort of friends who encapsulate the Show's personality. Stay tuned for the 2025 campaign celebrating 100 years at Wayville Showgrounds.

Campaign strategy & design | Art Direction | Copywriting | Photography | Animation design