The University of South Australia is Australia’s university of enterprise, where students begin their unstoppable career. And it all kicks off during O’Week. A journey, a career, an exploration of self and an experience to remember.

WDM Studio’s O’Week campaign brought this energy to life, reflecting the endless endeavours students can pursue with an education at one of UniSA’s many campuses and online platforms. The campaign, designed around the O, was striking against the backdrop of a busy campus and reflects the myriad of directions students can take.

Creative Design / Art Direction / Merchandise / Production Management