To me for the Royal Flying Doctor Service
Building on our Transformation campaign, the To Me campaign highlights the incredible work the RFDS delivers both on the ground and in the air. Featuring a stripped-back acoustic version of INXS’s Don’t Change sung by Pete Murray, the cinematic TVC was shot with vintage anamorphic lenses across stunning remote locations, including the Aboriginal community of Kintore, 700 km west of Alice Springs. Having seen the RFDS in action firsthand, we appreciate just how vital this service is to so many Australians. We’re proud to have partnered with RFDS for nearly 10 years.
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