Smoking cessation campaigns are some of the most challenging, as their success depends on inspiring long-term changes in the face of well-established, habitual behaviour. WDM Studio designed this take-home piece for Indigenous South Australians to help drive this behavioural change for Drug and Alcohol Services SA.

The calendar features six Give Up Smokes ambassadors who offer messages of support along the journey to help make a difference.

Creative Design / Art Direction / Copywriting / Photography / Production Management