The recent UNISA video was designed as a recruitment piece aimed at high school students, to spruik the incredible lifestyle and opportunities on offer. Campus life is filled with energy and entertainment melded together with a vast range of academic pathways, so it was important to show real students, the ambassadors, in an engaging and memorable way. 

The video’s purpose was to show off the university and portray a young, dynamic and practical brand, and use an element of fun to connect with potential students.

Concept design & direction / Storyboarding / Art Direction / Photography & Videography / Production Management