Find Your Place for Defence SA
A career in defence and space can take you in many directions. In 2023, we reconfigured the Find Your Place (FYP) brand to align with Defence SA’s Make Your Move campaign, creating a directional shift toward bigger career opportunities for talent of all ages and experience. The new brandmark reflects FYP’s forward-thinking strategy while fitting seamlessly within their existing brand system. A refreshed, 3D-like hexagon creates an outward trajectory, supported by a bold colour palette, angular iconography, and punchy messaging to form a cohesive and empowering brand.
Creative services
Brand development
Brand messaging
Brand visual identity and art direction
Brand guidelines and templates
Brand assets (graphic design)
Copywriting
Campaign development
Creative strategy
Creative ideation/concepts
Campaign creative and art direction
Campaign assets (graphic design)
Copywriting
Graphic design
Motion design
