Find Your Place for Defence SA

A career in defence and space can take you in many directions. In 2023, WDM Studio proposed a brand reconfiguration to align the Find Your Place (FYP) brand with Defence SA’s existing Make Your Move campaign (also completed by WDM in 2022). FYP is about a directional shift towards a bigger career, targeting prospective talent of all ages and experience. It doesn’t matter where you are in life, there’s always space to grow and move into a new direction.

The new brandmark focusses on FYP’s brand strategy and forward-thinking market approach, whilst also sitting cohesively within their existing brands. The previously used hexagon shape takes on a new directional form, creating an outward trajectory towards the many pathways to a new career. The structure has a 3D-like appearance, and with an underlying grid, it defines the style used to form the brand and communication suite. A bold and vibrant four-way colour palette, angular 3D iconography and punchy call-to-action messaging all form a cohesive and empowering brand.

Brand strategy | Visual identity | Art direction | Digital design | Animation | Print | Copywriting